Last Wednesday, we focus our training session on defining our branding during this year and to set a common vision about it.

We started sharing what have we done until now; Twitter and Facebook accounts, WordPress blog, great logo, cards and so on. Then, we started making a space to share ideas in order to create our new branding: what we want to transmit, new cards, Kiclothes (Kibber’s costume), Guerrilla Marketing, webpage and social media. We defined all these aspects and set the dates to make, create or celebrate them, making workgroups to prepare proposals about Guerrilla Marketing, Cards and Kiclothes. Moreover, we determined the ways of “speaking” in the social networks, how can we promote them, what kinf of followers we want … 

As a conclusion, I want to emphasize that all Kibber took part creating this branding strategy and that I am very grateful of this!! Thank you!

PD: I will tell you a little secret, in December, Kibber is going to revolutionize Donostia during Chistmas, so stay tuned!

Julen Arrizabalaga


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